Google AdSense
Website owners and bloggers may monetize their material by placing tailored adverts on their sites thanks to Google AdSense, a popular advertising platform. Google serves as a go-between for publishers and marketers via AdSense. Advertisers put bids on different websites to have their adverts displayed, and Google uses the audience and subject matter of the page to match these ads with appropriate content. Once accepted, adverts are shown on the publisher’s website and can be used to earn money through impressions (pay-per-thousand-impressions, or CPM) or clicks (pay-per-click, or PPC). Both advertisers and publishers profit from this system: publishers may monetize their content by including advertisements without having to manage ad sales directly, while advertisers have access to a large network of prospective consumers.




